Corporate Identity

services : organizational development

The concept of corporate identity is akin to what we refer to when we talk about our own identity in the workplace, the specifics that differentiate us from others. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear in the business environment. All of us may occasionally need to update our corporate identity.

Building or updating your corporate identity is about figuring out what you want to do, setting goals, writing down a mission, vision and personal brand statement, as well as creating a development plan for the blocks and challenges. In this process you can also find personal branding, where you will be forced to think about your unique contribution to your business. Once you sort this out, you can also use marketing material for your personal brand that consists of your business card, resume, references, portfolio, LinkedIn, Facebook etc. Don’t be fooled – unless you are the luckiest person on earth, you will have to actually communicate everything you have created to others.

In a fast-paced and competitive world where the CEO’s has innumerable employees options available to them, an individual needs a strategy to establish a solid presence in the marketplace. There are strong reasons to believe that the right corporate identity helps achieve business objectives. Your value in the marketplace is determined by your loyalty, business performance and your unique competitive edge.

Maximise your presence in the workplace!